This post was originally published on this site.
Great songs have cover versions. Classic films are reinterpreted time and again. And dishes that achieve legendary status cross borders, inspire and evolve. This is the idea behind the new World Paella Day 2026 campaign: “When something becomes a legend, it is reinterpreted around the world”.
The campaign, led by the Visit Valencia Foundation with the support of València City Council, Turisme Comunitat Valenciana and the València Provincial Council, puts Valencian paella at the heart of the story as an international icon of the region’s gastronomy. Born in Valencia, it has travelled the world and inspired countless interpretations across five continents.