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What do Kylie Minogue’s iconic gold hot pants,Australia’s first ever NFL game, world-premiere exhibitions and one of the country’s most ambitious new wellness destinations have in common?
They’re all part of a wave of new experiences reinforcing why Melbourne and Victoria remains one of the world’s most dynamic visitor destinations. From major cultural moments and globally significant sporting spectacles to landmark hotel openings and transformative regional experiences, the state continues to evolve as fast as it’s epic sporting event calendar, giving travellers more reasons than ever to visit in 2026 and beyond.